Rebrand launches Association for Eastern Ontario Co-ops into new era
Ottawa— May 2, 2016 — Today, the Co-operative Housing Association of Eastern Ontario (CHASEO) launched a fresh new look with a new logo (see above) and website, www.chaseo.coop.
“We see 2016 as a great opportunity to make our branding match our energy,” said Céline Carrière, Executive Director at the Co-operative Housing Association of Eastern Ontario (CHASEO), “Our new website will offer the public and our members a better way to access information about co-op housing, and the logo will show off our renewed commitment to leading Eastern Ontario’s housing co-ops into a new era of success and growth”.
The right time to rebrand
The new website and logo come at a time where affordable housing and the co-operative business model are seeing strong focus and support from all levels of government. Our new brand will bring vibrancy to our discussions with government, and will help to increase public awareness. “We have a fresh new look that we are very excited to show off,” said Céline Carrière, “We certainly didn`t do it alone! Co-operating with our great partners at Co-operative Webs and Jackpine has given us a strong and innovative brand that will serve our members well.”
We strongly encourage all our members, sector colleagues and community partners to take a few moments to check our new website at www.chaseo.coop, and to check out the new logo. We think you`ll like what you see! And if you`re in the market for a new look, make sure you talk to our partners, we highly recommend them!